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Word of mouth is great, Stacey Ross Cohen writes, but in today's ever-changing real estate landscape, a focused marketing plan is essential for long-term brand health.

Viral posts can generate attention, but the right ones also educate, connect and convert. Alyssa Stalker breaks down what makes content spread and still drives clients.

Virginia Homeowners Pay Some of the Lowest Insurance Costs In The Country  SFGATE

Insight into the U.S. House Price Index (HPI) and Its Uses  Investopedia

If the government keeps tight control over the mortgage giants and provides an "implicit guarantee" of their debt, rates might rise by 1/5 of a percentage point, Stanford researchers conclude.

Luxury London apartment building draws influx of US billionaires  Financial Times

Everywhere Taylor Swift has called home: from her first buy to her London lovenests  London Evening Standard

On Thursday night, police responded to a report in the 1200 block of Butterfly Way in Banning, California, over an assault with a deadly weapon. The unidentified agent was under the impression the property was vacant, and had to go to the hospital.

Michigan family’s long fight over foreclosed home is going to the U.S. Supreme Court  Detroit Free Press

An Emmy-Winning Costume Designer’s London Duplex Lists for $3.2 Million  Robb Report

Michael Wilkinson and Tim Martin’s London Duplex in Photos  Robb Report

London Dairy Turned Industrial Home Asks £3.75 Million  Mansion Global

Real estate coach Darryl Davis offers insights for crafting a compelling listing conversation with a variety of client types.

Taylor Swift's property portfolio: from London to LA here's where the Life of a Showgirl star has called home  Yahoo News Canada

Above: Rick Haase and Marco Fregenal  Despite legal changes that came about due to the Burnett v. National Association of Realtors® et al. lawsuit settlement, commissions remain central to the real estate industry, driving $1.5 trillion in annual transactions and shaping how professionals earn and brokerages attract highly productive agents, brokerages and teams. With increased…

The post Beyond Commissions: How Two Leading Brokerage Firms Are Redefining Agent Compensation appeared first on RISMedia.

Compass’s acquisition of Anywhere could end up having a major impact on its lawsuit against Zillow, as the portal giant is seeking to determine if Compass contradicted its assertions about the value of private listings through the proposed mega-merger. A joint letter filed by the two companies to U.S. District Judge Jeannette A. Vargas in…

The post Zillow Seeks to Scrutinize Anywhere-Compass Deal for Inconsistencies With Lawsuit Claims appeared first on RISMedia.

Loans in focus: Nuveen issues €350m for Dutch industrial, Warsaw landmark receives €510m, NatWest backs ESR Europe's logistics fund  Real Estate Capital Europe

Europe’s real estate renaissance  IPE Reference Hub

Looking for a quick catch-up on the buzziest stories of the week? Here’s Inman Top 5, the most essential stories, according to Inman readers.

The District 2025: Banks still lead but alternative debt is on the rise  Real Estate Capital Europe