The boom of the mortgage industry has come and gone, and in its wake is a list of companies that have had to shed hundreds—if not thousands—of workers amid the disappearing refinancing market.

When it comes to the various social media channels you can choose to help improve your online reputation as a real estate agent, perhaps none is as critical as Facebook.

So, just how do you go about creating a Facebook presence for your real estate brand? We’ve put together a few helpful ideas to get you started.

Florida held the top five hottest commercial real estate metro markets: Orlando, Miami, Palm Beach, Fort Lauderdale, and Fort Myers, according to NAR’s Commercial Real Estate Metro Market Conditions Index for the first quarter of 2022, released this week.

Key highlights:

Berkshire Hathaway HomeServices Ally Real Estate co-founders Adam Lytle and Leighton Allen have announced that Vice President of Marketing & Relocation Wanda Gertin has been promoted to CEO.

Gertin brings more than 10 years of real estate experience to her new role, the company stated, and prior to joining Berkshire Hathaway HomeServices Ally Real Estate, she was the relocation director for CENTURY 21 Real Estate LLC for seven years.

realMLS, serving 11,000 members in Northeast Florida, has announced that it has partnered with Down Payment Resource (DPR) to enhance its platform with DPR’s suite of real estate agent tools that help MLS customers connect homebuyers with homebuyer assistance programs.