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Lofty has announced Lofty Front—a new acquisition and conversion engine designed to establish agents as local market experts.  The concierge-built IDX website—engineered to rank on Google and AI search—is offered as a stand-alone product (compatible with any tech stack) or connected directly to Lofty AOS. Lofty said that Lofty Front will help transform an agent’s…

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HomeServices of America has announced that Prosperity Home Mortgage, LLC, its wholly owned mortgage company, is adding mortgage servicing to the HomeServices portfolio of services. The company aims to extend the company’s relationship with consumers from the beginning of their home search through the life of their mortgage. According to the company, the additional service…

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